Empathy, a business practice?
It is the mecca of relational marketing. The most sought after answer on how to generate genuine connections that lead us to treat our clients in a unique and unrepeatable way.
Tatiana Stanislawowski
Strategy and Cultural Director
Let’s go through only the beginning of a deep and constant learning path:
On the surface we live with fast, restless, sudden people. They show us that not even habits persist because they are changing even in their needs.
But not everything is so light for them. Their expectations, likes and dislikes are maintained and shared; Does knowing them get us close enough to say who they are and what challenges them? In part yes and that is the empathy that we can make use of.
My proposal is to design the best possible connection bridge to unite two necessary and complementary areas for the business:
How do customers need to interact with brands?
How do we associate the understanding of the customer to a good implementation in the experience?
Join the human territory with the brand action requires agility in implementation and innovation to address the challenges identified. The dynamics and opportunities are changing.
Related posts
The age of powerful relationships
Connie Demuru
Sooner or later, most brands are entering/starting what we call the era of powerful relationships. Users, clients or consumers, all types today are related to a brand before, during and after the purchase of a product or service. At Destí we say that it is a continuous relationship and that necessarily implies developing the ability to move as a brand.
New demand: The user experience becomes complex and essential.
