King Pyrrhus, was born in 318 B.C. His soldiers called him “The Eagle” and he ruled in a territory currently located in northern Greece. His skill was conquest, but all his triumphs had one characteristic in common: absolute slaughter that brought plagues and natural disasters. The lands that he won under law were uninhabitable for his people, so the cost of victory was much more loss than gain. From there comes the expression “Pyrrhic victory”: when the winner loses more than the loser. Does it ring a bell?
Now yes, going back to our business, how many times by getting lost in the temptation of the “lead already” have we exhausted the trust of our clients? How many purchases turned out to be the last?
First think and write: What do I intend to achieve in terms of victory with that action that connects me to the client? Short term? In the medium and long term?
And add it: What does my company earn? and we subtract what does my client earn?
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